The overall objective of the assignment is to contribute to the Public Administration Reform of the Government of Serbia through implementation of the Sector Reform Contract, of which this contract is a part of, through strengthening national capacities to communicate the need for and the benefits of public administration reform.
The purpose of this contract is to support the Government of Serbia in pursuing visibility and communication actions related to the overall PAR and PFM reform agendas in general, and the Sector Reform Contract intervention in particular, through three interlinked components:
Results to be achieved by the Contractor
The results expected to be accomplished by the Consultant at the end of the project activities have been broken down in accordance with the specific objectives of the contract:
Result 1 linked to the Component 1:
Comprehensive PAR communication and awareness raising framework operational through implementation of the Government’s PAR communication strategy.
Result 2 linked to the Component 2:
Comprehensive public awareness raising campaign on benefits of the EU support to the PAR delivered.
Result 3 linked to the Component 3:
The Ministry of Public Administration and Local Self Government, Ministry of Finance and the relevant public bodies equipped with communication skills and modern communication techniques for communicating the PA reform policy objectives and achievements to the public.